Case study 3 Article Example | Topics and Well Written Essays - 500 words

Case study 3 - member ExampleHarrahs marketing strategy Harrahs marketing strategy is guided by the convention of 80/20 whereby 80 percent of the revenues come from 20 percent of the intimately loyal and fit customers of a business. As such, marketing practices of Harrahs have always been customer-centric keeping their preferences in mind and avoiding colossal and unnecessary investments in infrastructure and property building. Harrahs not only gained customer loyalty precisely also rewarded it from time to time which established long term relations with its customers. On the contrary, Harrahs competitors had been in truth stereotypic in their marketing approach by spending frivolously on hotels and building properties without stipendiary any attention to capturing greater customer base which ultimately swept them away from competition. Total Rewards syllabus at Harrah Harrahs total rewards program, earlier known as Total Gold is a customer loyalty program which retains and tracks the information of Harrahs customers and also rewards them on the basis of careful segregation of most profitable and active customers. In the context of business intelligence, this program retains each and every entry, exit or gaming information of all the Harrahs customers and classifies them on the basis of their loyalty and activeness.